Videos

Paid Search vs Organic Search: A Comparison

In the world of digital marketing strategies, many people often consider paid search vs organic search as far as the best way to go. The two do have some overlap, but on the whole, they are both digital marketing strategies that are worthwhile. And your choice of using paid search vs organic search will depend a lot on the type of company you have, and the type of marketing campaign you're running or looking to run.

Marketing Psychology: 3 Effective Methods to Influence Your Customers

Marketing psychology offers a deep dive into the minds of customers. In there, a business begins truly understanding what makes customers tick.

Futuristic Marketing: How Artificial Intelligence Can Be Applied to Digital Marketing

With digital marketing trends changing constantly, it's vital to stay ahead of the curve when it comes to your marketing strategies, which is why the use of AI and Futuristic Marketing is increasingly important.

The Importance of Web Design

Web presence is key but doesn’t count if it doesn’t consider user experience. Follow these tips to make sure that your website design is user-friendly.

What is UX Design?

UX design principles contribute to digital marketing in a significant way, from improving brand presence to increasing ROI – check out the fundamentals here.

How to Use Psychology in Marketing

In marketing, understanding consumer behavior is key. Use psychological digital marketing techniques to ensure success.

Email Marketing: A Sign of the Past or Still Relevant?

With the advent of social media and the popularity of other types of digital marketing, many are saying that email marketing is dying.